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Core Values


  • Do what’s right for kids
  • Create momentum for an extraordinary life
  • Live with child-like love, joy, promise



  • Go all in
  • Raise the excellence bar
  • Drive innovation
  • Solve root causes
  • Steward Zeta resources for greatest impact



  • Deliver WOW through family service
  • Invest in the power of team
  • Teach each other to fish
  • Build trust through openness and vulnerability
  • Pursue diversity and inclusion